[then perhaps you saw the posts today concerning the challenges of social event sharing and the meta commentary upon the article from Plancast CEO Mark Hendrickson.

Here’s the thing…

I love Plancast.

I have used Plancast hundreds if not thousands of times. Even for my own personal Plancast I use it a lot (over 200 Plancast events so far) because I travel a lot. In fact, I presently have 14 events on my Plancast for 2012. http://plancast.com/qthrul

To put it simply, Plancast is a serendipity service. Serendipity is my top use case.

For example…

When I go out to the West coast there is always something plancasted (verb?) that I can isolate and refine as evening events to consider. So many people put up event content there that I am bound to find something to occupy my evenings.

SxSW is an annual pilgrimage for me. This year I am doing another pre-SxSW 2012 meal in Austin and posted this: http://plancast.com/p/7p87/lunch-50-pre-sxsw-meetup where I invited a few people I knew might be interested. Now there are more than a dozen that are showing up organically. How cool is that?

You see… I’ve tried upcoming, meetup, eventbrite, facebook, random startups doing similar things, etc… Unfortunately, each one tends to be a silo that makes event discovery a bit of a chore or simply a closed environment to itself.

Plancast makes it easy for me to just select a city and see what has been created or imported from these other services. I allow Plancast to consume all these other services so that I can have one easy to share stream of planned events and activities. And yet…

[asses**

I scrolled down to the comments (never scroll down to the comments) on the primary TechCrunch article and noted a listing of critiques. In no specific order or weighting:

Lacking:

  • Personal brand account or Event Series account to share events

  • Integration with Facebook

  • Calendar separation and sharing

  • Mobile support

  • Business model

  • No Maybe or Share options

  • Vertical integration to shorten event registrations

General:

  • Didn’t listen to users (no idea what this means)

  • Difficult to search for and add events

  • Competes with Facebook

  • Should suggest who to follow (SUL)

  • You should be more like [insert spamvertized other startup URL]

Here’s the thing… even if you were to digest all of this with an insightful eye there would still be the elephant in the room: Facebook. If you pull back and look at the summaries, most of the comments digest down to saying a consumer web startup service should be more like Facebook. Yet, if that was the case — if we all had Facebook — would there be any consumer web startups? Fascinating.

So, I’ll repeat again: Never scroll down to the comments.