🧭 Fudge Factor: Holiday Updates ➡️
My SXSW 2025 Post
I’m heading to Austin, Texas next month for SXSW 2025.
Will you be at SXSW 2025 too? [1]
Getting Informed
For perspective, this year (like last year) will not be an attempt to live blog SXSW. Once again, I will revisit this same post over the nine (9!) days of SXSW 2024 and send the final update as a regular Fudge Sunday update.
To give you an idea of just how oversubscribed I am for SXSW 2025, I’ve parsed my schedule as follows for Interactive, Film, and Music:
Friday, March 07, 2025
- Featured Session: 10 Breakthrough Technologies of 2025 - 11:30 AM - 12:30 PM, Austin Convention Center
Ballroom D
205 Trinity St
Austin TX 78701
Concurrent Events: - Strategic Foresight 101 (Core Class) - 02:30 PM - 03:30 PM, Austin Marriott Downtown
Waterloo Ballroom 4-6
304 E Cesar Chavez St.
Austin TX 78701 - Behind the Quantum Tools Fueling Discoveries - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Featured Session: Speaking Truth to Crypto Power - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon H
500 E 4th St.
Austin TX 78701
Saturday, March 08, 2025
Concurrent Events:
- Featured Session: Amy Webb Launches 2025 Emerging Tech Trend Report - 10:00 AM - 11:00 AM, Austin Convention Center
Ballroom D
205 Trinity St
Austin TX 78701 - *SXSW Pitch: HealthTech, MedTech, BioTech & Accessibility
* - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Salon DE
500 E 4th St.
Austin TX 78701 - The AI Arms Race - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon G
500 E 4th St.
Austin TX 78701 - Factors Influencing the Future (Core Class) - 02:30 PM - 03:30 PM, Austin Marriott Downtown
Waterloo Ballroom 4-6
304 E Cesar Chavez St.
Austin TX 78701
Concurrent Events: - Most AI Startups Are Doomed - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon G
500 E 4th St.
Austin TX 78701 - Spite Tracking: Why & How It’s Changing Women’s Healthcare - 04:00 PM - 05:00 PM, JW Marriott
Salon BC
110 E 2nd St.
Austin TX 78701 - Today & Tomorrow: What Makes a Futurist? - 04:00 PM - 05:00 PM, Austin Marriott Downtown
Waterloo Ballroom 1-2
304 E Cesar Chavez St.
Austin TX 78701 - The Accountant 2 - 09:00 PM - 11:04 PM, Paramount Theatre
713 Congress Ave.
Austin TX 78701
Sunday, March 09, 2025
- Gen AI in Healthcare: Preserving the Human Touch - 10:00 AM - 11:00 AM, Austin Convention Center
SXSW Expo - Podcast Lounge - Exhibit Hall 3
205 Trinity St
Austin TX 78701
Concurrent Events: - Little Tech: Owning the Future of American Innovation - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Octavia Knew: How Black Women are Predicting the Future - 11:30 AM - 12:30 PM, Austin Marriott Downtown
Waterloo Ballroom 1-2
304 E Cesar Chavez St.
Austin TX 78701 - Impact of Simulated Data on AI and the Future - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon C
500 E 4th St.
Austin TX 78701 - Want To Achieve Health Equity? Democratize Health Data - 11:30 AM - 12:30 PM, JW Marriott
Salon BC
110 E 2nd St.
Austin TX 78701
Concurrent Events: - The Accountant 2 - 02:30 PM - 04:34 PM, Hyatt Regency Austin
SXSW Film & TV Theater @ The Hyatt Regency
208 Barton Springs Rd.
Austin TX 78704 - The Age of Disclosure - 02:30 PM - 04:19 PM, Paramount Theatre
713 Congress Ave.
Austin TX 78701 - Moral Algorithms, Major Gains: The ROI of Ethical AI - 02:30 PM - 03:30 PM, JW Marriott
Salon 5
110 E 2nd St.
Austin TX 78701 - “What If” Scenarios (Core Class) - 02:30 PM - 03:30 PM, Austin Marriott Downtown
Waterloo Ballroom 4-6
304 E Cesar Chavez St.
Austin TX 78701 - Event Tech Meet Up - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Room 410
500 E 4th St.
Austin TX 78701 - Small Agency Meet Up - 02:30 PM - 03:30 PM, JW Marriott
Brazos Room
110 E 2nd St.
Austin TX 78701 - The Future of Care: The Rise of Patient-Centered Clinical XR - 02:30 PM - 03:30 PM, JW Marriott
Salon BC
110 E 2nd St.
Austin TX 78701 - Breaking the Cycle of Toxic Productivity - 02:30 PM - 03:30 PM, Austin Convention Center
Room 10AB
205 Trinity St
Austin TX 78701 - Social Media in the Era of Cyber Threats, AI and Misinformation - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Preparing for a Quantum Leap - 02:30 PM - 03:30 PM, Austin Marriott Downtown
Waterloo Ballroom 1-2
304 E Cesar Chavez St.
Austin TX 78701 - Tailored Therapies: Healthcare That’s as Unique as You Are - 02:30 PM - 03:30 PM, JW Marriott
Salon D
110 E 2nd St.
Austin TX 78701
Concurrent Events: - Featured Session: Breadth is the New Depth: Why the Future Favors Learn-it-alls Over Know-it-alls - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon H
500 E 4th St.
Austin TX 78701 - SXSW Pitch: Innovative World Technology - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon DE
500 E 4th St.
Austin TX 78701 - Mentor Session: Marshall E. Jackson, Jr. (McDermott Will & Emery LLP) - 04:00 PM - 05:15 PM, Hilton Austin Downtown
Room 400-402
500 E 4th St.
Austin TX 78701 - Sober Space - 04:00 PM - 05:00 PM, JW Marriott
Brazos Room
110 E 2nd St.
Austin TX 78701 - Artificial Intelligence: Significant Untapped Opportunities - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Guardians of Youth: Stem Cells & Human Longevity - 04:00 PM - 05:00 PM, JW Marriott
Salon D
110 E 2nd St.
Austin TX 78701 - Foresight Improv - 04:00 PM - 05:00 PM, Austin Marriott Downtown
Waterloo Ballroom 1-2
304 E Cesar Chavez St.
Austin TX 78701 - Openness Under Pressure: Navigating the Future of Open Access - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon K
500 E 4th St.
Austin TX 78701 - AI Beyond Machine Learning: What’s Next/Better? Why? How? - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon C
500 E 4th St.
Austin TX 78701 - Friendship - 05:30 PM - 07:10 PM, Alamo Lamar
Alamo Lamar 6
1120 S Lamar Blvd.
Austin TX 78704
Monday, March 10, 2025
Concurrent Events:
- The Futurist Toolkit: Building a Business Strategy for 2050 - 10:00 AM - 11:00 AM, Austin Marriott Downtown
Waterloo Ballroom 3
304 E Cesar Chavez St.
Austin TX 78701 - Viruses as Medicine: Shaping the Frontier of Gene Therapy - 10:00 AM - 11:00 AM, JW Marriott
Salon D
110 E 2nd St.
Austin TX 78701 - Beyond Proof-of-Concept: Making AI Useful For Business - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Salon DE
500 E 4th St.
Austin TX 78701 - Featured Session: The Auto-Evolving Business: AI’s Agentic Near Future - 10:00 AM - 11:00 AM, Austin Convention Center
Ballroom EF
205 Trinity St
Austin TX 78701 - Beyond the Hype: Building Reliable and Trustworthy AI - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Salon C
500 E 4th St.
Austin TX 78701 - Legal Tech Meet Up - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Room 410
500 E 4th St.
Austin TX 78701 - Embracing Innovation: A Leader’s Guide to No/Low Code - 10:00 AM - 12:00 PM, Courtyard Marriott
Brazos I-II-III
300 E 4th St.
Austin TX 78701 - LinkedIn Creators Meet Up - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Room 406
500 E 4th St.
Austin TX 78701
Concurrent Events: - Featured Session: How Not to Screw up an AI Transformation While Shaping the Future of your Company - 11:30 AM - 12:30 PM, Austin Convention Center
Ballroom D
205 Trinity St
Austin TX 78701 - Byte by Byte: Decoding AI’s Impact on Journalism - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon C
500 E 4th St.
Austin TX 78701 - Open Source AI Safety: A Chat with Meta’s Ella Irwin - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon DE
500 E 4th St.
Austin TX 78701 - Smart, Sustainable, Streamlined: Factories of the Future - 11:30 AM - 12:30 PM, Austin Marriott Downtown
Waterloo Ballroom 1-2
304 E Cesar Chavez St.
Austin TX 78701 - Keynote: The Future of Social with Jay Graber, Bluesky CEO - 01:00 PM - 02:00 PM, Austin Convention Center
Ballroom D
205 Trinity St
Austin TX 78701
Concurrent Events: - Meet the Winners of the 2025 SXSW Pitch Competition - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon G
500 E 4th St.
Austin TX 78701 - Mentor Session: Eliel Carneiro de Oliveira (Connxus) - 02:30 PM - 03:45 PM, Hilton Austin Downtown
Room 400-402
500 E 4th St.
Austin TX 78701 - Driving AI and Cloud Adoption Through Customer Success - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Outdoing Cancer is a Team Sport - 02:30 PM - 03:30 PM, Austin Convention Center
SXSW Expo - Podcast Lounge - Exhibit Hall 3
205 Trinity St
Austin TX 78701
Concurrent Events: - Mentor Session: John Jordan (Texas State University) - 04:00 PM - 05:15 PM, Hilton Austin Downtown
Room 400-402
500 E 4th St.
Austin TX 78701 - The Global Impact of US Healthcare Trends - 04:00 PM - 05:00 PM, JW Marriott
Salon BC
110 E 2nd St.
Austin TX 78701 - AI and Power Concentration: Building Tech to Empower Us All - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon C
500 E 4th St.
Austin TX 78701 - Super Charging Service: The High-Tech, Human Touch Solution - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Beyond the Mind: Psychedelics to Heal the Body - 04:00 PM - 05:00 PM, JW Marriott
Room 203-204
110 E 2nd St.
Austin TX 78701 - SXSW Innovation Awards Ceremony - 06:00 PM - 08:00 PM, Austin Convention Center
Ballroom D
205 Trinity St
Austin TX 78701
Tuesday, March 11, 2025
- Daydream Twins - 01:00 AM - 01:50 AM, Valhalla
710 Red River St.
Austin TX 78701
Concurrent Events: - Mentor Session: Aderonke Komolafe (Advancing Integrated Health and Integrated Health Magazine) - 10:00 AM - 11:15 AM, Hilton Austin Downtown
Room 400-402
500 E 4th St.
Austin TX 78701 - Mentor Session: Amber Featherstone-Uwague (Elsevier) - 10:00 AM - 11:15 AM, Hilton Austin Downtown
Room 400-402
500 E 4th St.
Austin TX 78701 - Fast Forward to the Future of Medicine - 10:00 AM - 11:00 AM, JW Marriott
Salon BC
110 E 2nd St.
Austin TX 78701 - Quantum Narratives - 10:00 AM - 11:00 AM, Austin Convention Center
Room 10AB
205 Trinity St
Austin TX 78701 - Building the Future Through Advanced Manufacturing TX-MX - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Salon K
500 E 4th St.
Austin TX 78701
Concurrent Events: - AI-Powered Organizations: Redefining the Future of Work - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon DE
500 E 4th St.
Austin TX 78701 - Turning up the Volume on Radiopharmaceuticals - 11:30 AM - 12:30 PM, JW Marriott
Salon D
110 E 2nd St.
Austin TX 78701
Concurrent Events: - SAAS Professionals Meet Up - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Room 412
500 E 4th St.
Austin TX 78701 - Featured Session: From Cages to the Real World: The Dawn of Physical AI - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon H
500 E 4th St.
Austin TX 78701
Concurrent Events: - Myth Busting in the Age of Misinformation: Tackling Chronic Disease - 04:00 PM - 05:00 PM, JW Marriott
Salon BC
110 E 2nd St.
Austin TX 78701 - How the AI Revolution Is Making Quantum Tech a Reality - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Super Connectors Meet Up - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Room 412
500 E 4th St.
Austin TX 78701 - The Age of Disclosure - 06:00 PM - 07:49 PM, Paramount Theatre
713 Congress Ave.
Austin TX 78701 - lúpína - 08:00 PM - 08:40 PM, Shangri-La
1016 E 6th St.
Austin TX 78702 - Jennifer Touch - 09:00 PM - 09:40 PM, Speakeasy
412 Congress Ave.
Austin TX 78701 - Ash - 09:30 PM - 11:05 PM, Paramount Theatre
713 Congress Ave.
Austin TX 78701 - The Astronaut - 09:45 PM - 11:15 PM, Hyatt Regency Austin
SXSW Film & TV Theater @ The Hyatt Regency
208 Barton Springs Rd.
Austin TX 78704
Wednesday, March 12, 2025
- Slash Need - 12:30 AM - 01:10 AM, Swan Dive
Swan Dive Patio
615 Red River St.
Austin TX 78701
Concurrent Events: - AI Meet Up - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Room 410
500 E 4th St.
Austin TX 78701 - Featured Session: Quantum Computing—What’s Now and What’s Next? - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Salon H
500 E 4th St.
Austin TX 78701 - The Makings of Curtis Mayfield - 11:00 AM - 12:37 PM, Violet Crown Cinema
Violet Crown Cinema 3
434 W 2nd St.
Austin TX 78701
Concurrent Events: - Realizing the Power of Quantum Computing Today and Tomorrow - 11:30 AM - 12:30 PM, Austin Convention Center
Room 6AB
205 Trinity St
Austin TX 78701 - Facilitation Lab Meet Up - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Room 412
500 E 4th St.
Austin TX 78701 - Keynote: John Fogerty and Tom Morello - 01:00 PM - 02:00 PM, Austin Convention Center
Ballroom D
205 Trinity St
Austin TX 78701
Concurrent Events: - Seeing the Unseen: How CT Scanning is Revolutionizing Manufacturing - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Examining the Obstacles to Mainstream Quantum Computing - 02:30 PM - 03:30 PM, Austin Convention Center
Room 5ABC
205 Trinity St
Austin TX 78701 - Immediate Action Required: Data Breaches and Encryption - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon K
500 E 4th St.
Austin TX 78701 - Open Source AI: Legal Issues at the Frontier - 02:30 PM - 03:30 PM, Hilton Austin Downtown
Salon C
500 E 4th St.
Austin TX 78701
Concurrent Events: - Cracking the ‘Cradle of Life’ Molecule with a Quantum Computer - 04:00 PM - 05:00 PM, Austin Convention Center
Room 6AB
205 Trinity St
Austin TX 78701 - Tech Communications Professionals Meet Up - 04:00 PM - 05:00 PM, Hilton Austin Downtown
Room 410
500 E 4th St.
Austin TX 78701 - Spreadsheet Champions - 09:30 PM - 10:56 PM, Rollins Theatre at The Long Center
701 W Riverside Dr.
Austin TX 78704
Thursday, March 13, 2025
Concurrent Events:
- Why Digital Identity Matters to Individuals and Businesses - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - AI Teammates: Methods to Use AI in Meetings & Workshops - 10:00 AM - 12:00 PM, Courtyard Marriott
Brazos I-II-III
300 E 4th St.
Austin TX 78701 - Ubuntu’s Role in Quantum Computing: A Collaborative Approach to Innovation - 10:00 AM - 11:00 AM, Austin Convention Center
Room 6AB
205 Trinity St
Austin TX 78701 - Beyond AI Hype: Customer-Centric Tech Strategies - 10:00 AM - 11:00 AM, Hilton Austin Downtown
Salon C
500 E 4th St.
Austin TX 78701
Concurrent Events: - Featured Session: Rebooting AI from the Ground Up - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon H
500 E 4th St.
Austin TX 78701 - Quantum Applications: From Theory to Reality - 11:30 AM - 12:30 PM, Austin Convention Center
Room 5ABC
205 Trinity St
Austin TX 78701 - Ultrafast Quantum Computing with Ultracold Atom Arrays at Quantum Speed Limit - 11:30 AM - 12:30 PM, Austin Convention Center
Room 6AB
205 Trinity St
Austin TX 78701 - Revolutionizing Roadway Safety with V2X Connectivity - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon G
500 E 4th St.
Austin TX 78701 - Digital Minions: Tales from the AI Tsunami - 11:30 AM - 12:30 PM, Hilton Austin Downtown
Salon DE
500 E 4th St.
Austin TX 78701 - Designed to Last: Circular Tech Without Obsolescence - 01:00 PM - 02:00 PM, Hilton Austin Downtown
Salon J
500 E 4th St.
Austin TX 78701 - Creating a Quantum Computing Hub in Texas - 02:30 PM - 03:30 PM, Austin Convention Center
Room 5ABC
205 Trinity St
Austin TX 78701 - Butthole Surfers: The Hole Truth and Nothing Butt - 09:00 PM - 10:50 PM, AFS Cinema
6259 Middle Fiskville Rd.
Austin TX 78752
Saturday, March 15, 2025
- The Spies Among Us - 12:00 PM - 01:34 PM, AFS Cinema
6259 Middle Fiskville Rd.
Austin TX 78752 - Starman - 02:45 PM - 04:10 PM, Alamo Lamar
Alamo Lamar 8
1120 S Lamar Blvd.
Austin TX 78704 - MC Frontalot - 08:00 PM - 08:25 PM, Flamingo Cantina
515 E 6th St.
Austin TX 78701 - The Holiday Playgirls - 09:00 PM - 09:40 PM, Antone’s
305 E 5th St.
Austin TX 78701 - Urban Heat - 11:00 PM - 11:40 PM, Elysium
705 Red River St.
Austin TX 78701
Disclosure
I am linking to my disclosure.
p.s. As I’ve gotten older, I have come to appreciate getting snail mail. If you have time to drop me a postcard that would be amazing. ✉️
Review my SXSW 2025 schedule picks to see if we can sit together or catch up after to discuss what we just heard and experienced. If you prefer alternatives, use my contact info. ↩︎
